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Streaming Video
Author Knaopy Streaming

Title Advertising at the edge of the apocalypse Part of the Series: MEF Debt & Consumerism Collection Media Education Foundation

Publication Info. Kanopy Streaming, 2017


Event Originally produced by media Education Foundation, Northampton, MA in 2017
Summary In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption. The result is an ideal teaching tool for courses that look at commercialism, media culture, social well-being, environmental issues, and the tensions between capitalism and democracy.
Subject Advertising -- United States.
Comsuption (Economics).
Popular culture -- United States.
Consumer behavior -- United States.
Communication in marketing.
Advertising -- Social aspects -- United States.
Advertising -- United States -- Psychological aspects.
Advertising -- Economic aspects -- United States.
Local Subject Kanopy Streaming Video Collection.
Added Author Kanopy (Firm)
ISBN 2156580
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