| Description |
xi, 203 pages : illustrations (some color) ; 23 cm. |
| Series |
Voices that matter
|
|
Voices that matter.
|
| Summary |
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. |
| Bibliography |
Includes bibliographical references (pages 194-197) and index. |
| Contents |
IMPORTANCE OF BRAND IDENTITY -- No escape! -- It's the stories we tell -- Elements of iconic design -- THE PROCESS OF DESIGN -- Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- KEEP THE FIRES BURNING -- Staying motivated -- Your questions answered -- 25 practical logo design tips |
| Subject |
Branding (Marketing)
|
|
Logos (Symbols) -- Design.
|
|
Industrial design coordination.
|
| Added Title |
Guide to creating iconic brand identities |
|
Creating iconic brand identities |
| ISBN |
0321660765 (paperback) |
|
