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Author Airey, David, 1979-

Title Logo design love : a guide to creating iconic brand identities / from David Airey.

Publication Info. Berkeley, CA : New Riders, [2010]


Location Call No. Status
 Harper Library - Circulating Collection  NC1002.L63 A38 2010    DUE 10-05-23
 Harper Library - Circulating Collection  NC1002.L63 A38 2010    Available
Description xi, 203 pages : illustrations (some color) ; 23 cm.
Series Voices that matter
Voices that matter.
Summary In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Bibliography Includes bibliographical references (pages 194-197) and index.
Contents IMPORTANCE OF BRAND IDENTITY -- No escape! -- It's the stories we tell -- Elements of iconic design -- THE PROCESS OF DESIGN -- Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- KEEP THE FIRES BURNING -- Staying motivated -- Your questions answered -- 25 practical logo design tips
Subject Branding (Marketing)
Logos (Symbols) -- Design.
Industrial design coordination.
Added Title Guide to creating iconic brand identities
Creating iconic brand identities
ISBN 0321660765 (paperback)
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