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Author Thaler, Richard H., 1945- author.

Title Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

Publication Info. New York : Penguin Books, 2009.
©2008, 2009

Copies

Location Call No. Status
 Central Library - Circulating Collection  HB74.P8 T53 2009    Available
Edition Revised and expanded edition.
Description viii, 312 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references (pages 281-302) and index.
Contents Part I. Humans and econs : Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Part II. Money : Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security: smorgasbord style -- Part III. Health : Prescription drugs: Part D for daunting -- How to increase organ donations -- Saving the planet -- Part IV. Freedom : Improving school choices -- Should patients be forced to buy lottery tickets? -- Privatizing marriage -- Part V. Extensions and objections : A dozen nudges -- Objections -- The real third way -- Bonus chapter: twenty more nudges -- Postscript : November 2008.
Summary "Nudge is about choices--how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make--ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources--and show us how sensible "choice architecture" can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining--a must-read for anyone interested in our individual and collective well-being."--Publisher's description.
Subject Economics -- Psychological aspects.
Choice (Psychology) -- Economic aspects.
Decision making -- Psychological aspects.
Consumer behavior.
Added Author Sunstein, Cass R., author.
ISBN 9780143115267 (pbk.)
014311526X (pbk.)
9780300122237
0300122233
9780141040011
0141040017
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